Back to siteSocialSmith vs Hootsuite
Both are full social media platforms for brands and agencies. Hootsuite charges per person and is built around scheduling, inbox and listening. SocialSmith is priced per plan, and its AI agents create the images, videos and posts for you.
What a team of 3 pays
SocialSmith Pro
3 seats included
$199/mo
For the whole plan, billed yearly · $249 month to month. AI images and video included.
Hootsuite Standard
3 users
$297/mo
3 × $99 per user, billed yearly. 10 social accounts.
Hootsuite Professional
3 users
$597/mo
3 × $199 per user, billed yearly. Unlimited accounts.
Choose SocialSmith if
- You want AI to make your images, videos and captions, not just polish them
- You want AI agents that plan, create and schedule for you
- Your team is growing and you don't want to pay per person
- You want an approval step without paying for a top-tier plan
Choose Hootsuite if
- Social listening matters most to you
- You run a large customer-care team that needs message routing
- You want a 14-day trial
At a glance
| Feature | SocialSmith | Hootsuite |
|---|---|---|
| How you pay | Per plan: $79–$479/mo yearly | Per user: $99–$399/mo each, yearly |
| AI image & video creation | Included (200 images, 40 videos a month on Pro) | AI posts and images; video not listed |
| AI agent | Agents plan, create and schedule posts | Not listed |
| Social networks | 13 | 9 |
| Reply inbox | Every plan | Every plan |
| Competitor tracking | Up to 8, every plan | 5 on Standard, 20 on Professional |
| Social listening | Not included | Every plan |
| Approval step | Pro and Agency | Advanced only (up to $399 per user) |
| White-label client reports | Agency | Your logo on reports, Advanced only |
| Free trial | 7 days, no card | 14 days, no card |
Questions
Is SocialSmith a good Hootsuite alternative?
Yes, for brands and agencies that want AI to create their content, not just schedule it. For social listening, Hootsuite goes deeper.
Is SocialSmith cheaper than Hootsuite?
For teams, yes. SocialSmith Pro includes 3 seats for $199 a month billed yearly. Three Hootsuite Standard users cost $297 a month, and approvals need Advanced.
Try SocialSmith free for 7 days · No card needed
Start your free trialHootsuite details from hootsuite.com/plans, checked 27 October 2026, yearly billing. Prices change; check their site for the latest. Hootsuite is a trademark of its owner; SocialSmith is not affiliated with it.